Startup Professionals Musings
MARCH 31, 2023
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Understanding culture is paramount, but measuring results is even better.
Startup Professionals Musings
JULY 3, 2020
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Understanding culture is paramount, but measuring results is even better.
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Startup Professionals Musings
JULY 9, 2018
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Understanding culture is paramount, but measuring results is even better.
Startup Professionals Musings
OCTOBER 21, 2015
In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Understanding culture is paramount, but measuring results is even better.
andrewchenblog.com
JANUARY 28, 2010
Basically, you end up with a media buying matrix that looks something like this: Source Ads bought CTR Clicks Signup % Upload pic Users Cost CPA Google 1M 0.50% 5,000 20% 50% 500 $5,000.00 $10.00 Do it right, and your conversion rates might be as high as 20%. CPM/CPA/CPC) What do the intermediate metrics look like?
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