How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
But now your conversion rate looks the same as when you started. How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). Word-of-Mouth.
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