Cost Distribution IP SEM 
Startup Lessons Learned
SEPTEMBER 15, 2008
My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Otherwise it's a great idea.
Austin Startup
MARCH 26, 2019
You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). All else being equal, the incremental cost of acquiring the next customer will always be higher than the last. How will you take advantage of SEO and SEM?
crowdSPRING Blog
OCTOBER 27, 2013
Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts. Today, when you perform a search on Google, the results you see are based on what sites you have visited, what products you have purchased, what IP address you are browsing from, and what your social network looks like.
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