Cost Distribution Metrics Participating Preferred 
ConversionXL
JULY 12, 2017
Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.
ConversionXL
JULY 12, 2017
Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost. Reduced customer acquisition cost. Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.
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