article thumbnail

Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? And how much will it cost to win them? Next, define what you need from a metrics and reporting standpoint. Apply costs to each channel. How will you convert them?

Metrics 260
article thumbnail

6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. The real challenge is to win massive consumer preference repeatedly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Measurement.

Campaign 149
article thumbnail

Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Will these third parties produce something people will watch? But NewTV doesn’t plan on testing these hypotheses.

Lean 335
article thumbnail

6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

I love good causes and social entrepreneurs, but a recent pitch to me about eliminating world hunger with a new product (harvesting algae at low cost) seemed to forget that really hungry people don’t have any money. Build a credible business implementation plan to quantify costs. Even a non-profit needs income to operate.

article thumbnail

Requests for Startups in 2024

VC Cafe

Small fine-tuned models as an alternative to giant generic ones – when finely tuned with appropriate data, smaller, specialised LLMs can yield comparable results at a fraction of the cost. Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.

article thumbnail

Elevate Your Brand: Creative Cannabis Packaging Ideas

Women Entrepreneurs Can

Key performance metrics should encompass sales, market share, customer satisfaction, and retention. Cost-Effectiveness and Accessibility Balancing the cost of packaging production with design quality is another important consideration for cannabis businesses.