Cost Distribution Metrics Seed Money 
Both Sides of the Table
MARCH 25, 2016
Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. But not doing basic research makes no sense.
Austin Startup
SEPTEMBER 17, 2017
The goal of model building is to prove that if you take all the baby steps in the right order, and you test out pricing and cost assumptions as best you can along the way, and you keep listening to potential customers as you progress, then you develop reasonable confidence that success is mathematically possible.
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