ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. The real work: Matching learning to tasks, not individuals.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. The lower ACV also means the switching costs are low, churn is likely higher & the lifetime value of a customer is lower. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

Startup Lessons Learned

APRIL 14, 2009

They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. April 15, 2009 9:20 PM Shaun said. Fantastic post.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Client retention hinges on relationships—and the people who maintain them. I remember it because I made that call from my mobile phone internationally to Spain, and I’m very glad it was successful because it cost a fortune.” We got a great reference, so the sales cycle was extremely short, maybe one call and one email.

SEO 49

SEO Hiring PPC Leadership 49