ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. Product should be your main channel for customer acquisition, retention and expansion. But we put an even bigger focus on the value that smaller groups and relationship-building have. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

NOVEMBER 17, 2022

And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%. From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. Retention is really important. And I think that's really the compelling part.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Using someone’s preferred learning style increases knowledge retention. Myth 1: Using someone’s preferred learning style increases knowledge retention. The real work: Matching learning to tasks, not individuals.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. How do they match up to the competition ? Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. In these examples I was selling enterprise software where the vocab matched perfectly. Would like to hear your thoughts and if there are any pitfalls to such an approach.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based. DemandBase.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

APRIL 3, 2018

match the brand ethos, congruent with the website. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106