Digital Marketing And Analytics: Two Ladders For Magnificent Success
Occam's Razor
DECEMBER 9, 2013
A good example, for e-commerce and non-ecommerce sites, is [link]. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Look at the colors.
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