Digital Marketing And Analytics: Two Ladders For Magnificent Success
Occam's Razor
DECEMBER 9, 2013
A good example, for e-commerce and non-ecommerce sites, is [link]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). Focus on optimizing your Cost per Acquisition (CPA). You can do it for Bing, email, AOL ads, social, even SEO!
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