Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. You spend money on SEO and PPC. Learn how to use this metric to drive those two changes: marketing portfolio – people thinking. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 25, 2014

I even abandoned CPA (not enough focus on what makes the ads good). Bonus read: See-Think-Do: A Content, Marketing, Measurement Business Framework ]. The best websites in the world have a portfolio of outcomes (in case your customers are not ready to jump into bed with you right away!). It is good for a little SEO.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151