CPA Media Partner Sweat Equity 
Both Sides of the Table
APRIL 19, 2011
o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. Later they became big business in Financial services lead-gen.
infochachkie.com
SEPTEMBER 24, 2011
Basing a consultant’s compensation on the incremental revenue they generate is a great example of a deal that is on The Fringe (for other creative approaches to partnering, see Agreements on The Fringe). John is a CPA and holds an M.B.A. you know of anyone in the social media marketplace that might be able to help? Got it now.
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