CPA Media PR Sweat Equity 
Both Sides of the Table
APRIL 19, 2011
o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. To make PR big you need to find a way to “make news”.
infochachkie.com
SEPTEMBER 24, 2011
For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.
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