article thumbnail

What is Sweat Equity Worth?

www.entrepreneur.com

Marketing Sales & Marketing Home Marketing Basics Sales Online Marketing Finding Customers Social Media Branding Social Media Does Your Companys Social Personality Need a Makeover? What is Sweat Equity Worth? Determining how to value sweat equity is key when negotiating with investors and employees.

article thumbnail

Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. To make PR big you need to find a way to “make news”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Create a list of influencers you trust, and subscribe to their RSS and social media feeds. Yep, you Google, Bing, or Yahoo it.

article thumbnail

How To Find A Programmer To Build Your Startup Idea

socialmatchbox.com

These days sales, marketing and PR people seem to grow on trees. Another option is sweat equity. It is important to realize that most people who are willing to work for sweat equity are not a) the best, b) in demand, and c) going to put their heart and soul into your project.

article thumbnail

Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Consultant.

Equity 40
article thumbnail

Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. Jules Pieri: I will say social media was super important to me in starting a business. But assuming without a big budget it’s going to be more about sweat equity and putting in the time to create great content.

Product 61
article thumbnail

25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders.