ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut. Lowered the average campaign CPA to 72% below average. Key Takeaways.

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. Site visits initiated by clicking a link on another site almost always have an HTTP Referrer value.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

SEPTEMBER 30, 2020

The interest in private browsing, VPNs, and secure browsers like Tor or Brave went from geeky to standard. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign. Oh, and don’t forget about private browsing. Private browsing. Fully predictive approach.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Now that you have them on board, your marketing goals are to increase loyalty and secure repeat purchases. Cost per acquisition (CPA). Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140