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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

After all, the worst kind of waste in software development is code to support a use case that never materializes. Scalable systems are no exception - if your assumptions about how many customers youll have, or how they will behave are just a little bit wrong, you can wind up with a massive amount of wasted code.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

In the early fall of 2009, as kaChing prepared for its marketplace launch, the management team showed the app—which included real time market data, SEC-grade accounting, analytics, compliance and customer management tools—to a number of investment pros to get feedback and endorsements. That all-hands lasted five minutes.