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The Audacious Plan to Make Electricity as Easy as WiFi

Both Sides of the Table

Meredith came to see me along with the CTO Marc Berte. They demoed the electricity transfer with a physical device that looked like something that would never be allowed on an airplane. I seldom hire patent attorneys during due diligence but this was too important. We hired OSHA regulatory lawyers.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software. Design your playbooks so they’re easy to skim, and at all costs, avoid density in the writing and formatting.

Campaign 149
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The Hitchhiker’s Guide to the Boston Tech Community, Sept 2011

Rob Go

This guide is designed to help you hit the ground running and is a starting point for your entrepreneurial journey in Boston. Large Tech Meetups: Web Innovators Group : Quarterly Demo-Style meetup in Cambridge draws over 1000 members of the startup community each time. Applications due Nov 20 th ! Ruby specialists.

Boston 56
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Women 2.0 Pitch Night…batter swing!

Sophia Perl of Wisdom

For example, “I have over 10 years of software experience in this space, how do you plan to have a strong barrier to entry in this crowded space?&#. What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits.

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Women 2.0 Pitch Night…batter swing!

Sophia Perl of Wisdom

For example, “I have over 10 years of software experience in this space, how do you plan to have a strong barrier to entry in this crowded space?&#. What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

This kind of result is typical when you ship a redesign of some part of your product. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design.

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Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78