Both Sides of the Table
OCTOBER 30, 2014
Meredith came to see me along with the CTO Marc Berte. They demoed the electricity transfer with a physical device that looked like something that would never be allowed on an airplane. I seldom hire patent attorneys during due diligence but this was too important. We hired OSHA regulatory lawyers. Were they ambitious?
ConversionXL
JUNE 16, 2022
Design your playbooks so they’re easy to skim, and at all costs, avoid density in the writing and formatting. Think about your playbook from the perspective of a new hire. Your primary audience is the Chief Technology Officer (CTO) who has the spending power to buy your product. Focus on design and copy rules.
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Rob Go
SEPTEMBER 7, 2011
This guide is designed to help you hit the ground running and is a starting point for your entrepreneurial journey in Boston. Large Tech Meetups: Web Innovators Group : Quarterly Demo-Style meetup in Cambridge draws over 1000 members of the startup community each time. Thoughtbot - Web application development and design.
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. So that’s one way to focus: goals.
Sophia Perl of Wisdom
NOVEMBER 9, 2010
What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits. Presenters: Sarah Allen (Co-Founder & CTO, Mightyverse) and Paul Lundahl (Creative Director, Mightyverse). Presenter: Judith Nelson (Founder & Designer, Chouette).
Sophia Perl of Wisdom
NOVEMBER 9, 2010
What key hires do you need? The business model for residential solar panel company: contract with customer, local rebates, and tax benefits. Presenters: Sarah Allen (Co-Founder & CTO, Mightyverse) and Paul Lundahl (Creative Director, Mightyverse). Presenter: Judith Nelson (Founder & Designer, Chouette).
Mucker Lab
APRIL 6, 2023
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
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