Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
They were interested in the tools and new distribution medium kaChing provided. “Some people weren’t comfortable because it wasn’t as fun, and one senior engineer thought we’d be losing the part of kaChing that was an enabler for anyone who wanted to make it as a pro, Rachleff recalls. Which is a nice story.
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