Remove CTO Hire Remove Early Stage Remove PR Remove Software
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you land on that spectrum?

Marketing 120
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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you want a slice of the pie, there isn’t a better time to get involved. I started UpKeep after seeing and using traditional enterprise software. The business model.

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Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. That means avoiding a pitch to a software-centric publication about your biotech startup.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Your highest priority right now is hiring the 1 or 2 people that are going to join your company and make a difference. There’s you and your killer CTO co-founder. Chris Devore & Andy Sack have created Founder’s Coop with the goal of funding, incubating & launching more early-stage ventures in Seattle.

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From Nothing To Something. How To Get There.

techcrunch.com

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Nine times out of ten, the meeting ends with them asking me for introductions to VCs. Inevitably, the excuses begin: I need to hire people to build the product.