Remove Curation Remove Customer Remove SEO Remove White Paper
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Positioning.

Campaign 149
article thumbnail

5 Types of Content That Every Business Must Employ

Duct Tape Marketing

Your SEO efforts actually marry with this type of content to make sure you are both found and found in abundance. Related Posts: Content As an Essential Strategy Installing a Selling System 3 Simple Ways to Empower Your Customers to Sell For You 5 Ways to Get Rockin Reviews Content is a verb, content is a strategy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Bridging The Gap Between Content And Marketing Automation

YoungUpstarts

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. Are they interested in learning about SEO? This encourages them to stay inside the branded experience you build.

Marketing 162
article thumbnail

10 Questions to Help You Figure Out Where Your Audience Gets Their Information

YoungUpstarts

Is it from long, obscure white papers? Here’s a closer look at a very specific framework that can help you determine what your audience reads, who they trust to give them expertise and advice, and how best to reach them with your marketing and SEO efforts. Think about where you get the most important news in your industry.

Audience 159
article thumbnail

You Should Probably Send More Email Than You Do

www.kalzumeus.com

Also, all this online participation has a variety of helpful side-effects for my business: more consulting leads, link juice to help my SEO out for the product businesses, reputation/credibility enhancement, yadda yadda. how I more-than-doubled customer lifetime value on Appointment Reminder by implementing a product tour.

Email 54
article thumbnail

[Review] Optimize

YoungUpstarts

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. The two key ideas worth mentioning here are: a) Keyword Research, SEO Audit, and Social Listening.

article thumbnail

Is Outsourcing Your Content Marketing Evil?

Duct Tape Marketing

We outsource entire departments these days – accounting, customer service, hr, tech support – so why not content creation? Think SEO!). Writtent.com is the top marketplace for website content: blog posts, articles, ebooks, white papers, reports, guest posts and more. Outsource content. Listly by John Jantsch. crowd rank.