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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. The do’s and don’ts of each platform, including details of the channel manager and project manager. Here are eight tips for creating and curating your playbook. Usage policies.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Mailchimp.com **, to manage my mailing lists, which people join by registering on Teten.com or PEVCTech.com. Google My Business , which helps me manage my Google presence. . I’m not active on Facebook at all, but I do have a business page I manage passively. Jourdan Urbach, Managing Partner of Brandt & Co.

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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

Paul chastises us by saying that morphing Customer Experience Management (CEM) into an enhanced acronym, CXM, does not create a new category, nor does it refresh what has been around for as long as businesses have had customers. CEM/CXM: SOFTWARE OR STRATEGY. First let us take a look at this thing called CXM really is.

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My fascination with Podcasts

VC Cafe

The reason podcasts captured my imagination today, is a podcast I listened to (very meta) by Recode’s Peter Kafka, and Nick Quah, journalist and curator of HotPod. Superbly curated, and Guy Raz is just a pleasure to listen to. Today I’d like to talk about one of my new favourite media formats: Podcasts. The third wave of podcasting.

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e(verywhere)-Commerce

This is going to be BIG.

One thing that Chris Fralic and I have been tossing around is the lack of a retailer centric play—where individual retailers can run their own group buys, manage discounts across various sites, run local campaigns across Foursquare, Facebook fan pages, etc. All of the current sites revolve around a centralized curation and sales function.

Syndicate 105
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Signal to Noise

entrepreMusings

The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place. The value is in how to aggregate, curate, display relevant content, create participation around the conversation, and analyze how it drives real business metrics. Is there real value in that data?

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Where would I go to invest in startups or emerging companies?

Gust

As the primary international platform for angel investing, Gust is also used by over 200,000 startups to manage their investor relations, making the industry increasingly efficient. original post can be found on Quora @ [link] *.