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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Id like to talk about a technique Ive used to help manage this growth without slowing down. This technique rests on three things: identifying the kinds of work that need to get done, creating the right type of teams for each kind, and steering the company by allocating resources among them.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. Imagine you are crossing the street.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It has to be found and managed. For example, I recently created a customer validation exercise around the Lean Startup Workshop.

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Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

Balancing competing objectives is a recurring theme on this blog - its the central challenge of all management decisions. The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Communication.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. As the company grows, hes the go-to person for almost everything technical, and so hes very much in demand. He throws off volumes of code, and it works.