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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Read the preceding sentence again. It’s a big idea.)

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How to Manage Supply Chain Planning Like a Pro

YoungUpstarts

For manufacturing startups, here are several ways to achieve effective supply chain management: Understand Your Supply Chain Elements. Transportation partners play an enormous role in the supply chain as they bring products into distribution centers and sometimes directly to customers. Develop Relationships with Supply Chain Partners.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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How To Find the Right Co-Founders?

Steve Blank

For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills. Filed under: Customer Development. Customer Development' Can these skills be outsourced to partners or are they integral to the DNA of the company?

Cofounder 335
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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Seed Stage Founders Undervalue Angels With Marketing & Comms Expertise

Hunter Walker

In 10 years of venture investing I don’t think I’ve ever participated in a seed round which had less demand than supply. But at the same time, for seed stage needs, I’ve generally found they can provide much value ‘on demand’ without having to be caught up on the intricacies of your business.

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Lead and Disrupt

Steve Blank

These tools—Customer Development, Agile Engineering, and Business Model design—became the lean start-up methodology , a rigorous approach to testing hypotheses and building prototypes, and, on the basis of data and evidence, adjusting or pivoting to a variant of the original hypothesis. This is a really big idea.

Incubator 414