Customer Development Demo Distribution Lean 
Steve Blank
MARCH 26, 2019
We just finished the 8 th annual Lean LaunchPad class at Stanford. So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. It’s the same, but different. I-Corps @ NIH ).
Steve Blank
APRIL 7, 2020
The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Break your MVP demo into <1 minute segments.
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Steve Blank
JULY 13, 2021
Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. I did both!).
Steve Blank
DECEMBER 17, 2013
It’s Lean, it’s fast, it works and it’s unlike anything else ever done. Welcome to the Lean LaunchPad for Life Sciences and Healthcare (part of the National Science Foundation I-Corps ). This post is part of our series on the Lean Startup in Life Science and Health Care. Part 6: Distribution channels in Life Sciences.
Startup Lessons Learned
SEPTEMBER 27, 2010
The team was demoing their AJAX-powered map solution, the first of its kind, to senior management at Google. Lean manufacturing , agile software development , and Theory of Constraints are all examples of this idea in action. We already know who to distribute the product to (or else why would we care what they think?).
Startup Lessons Learned
SEPTEMBER 15, 2008
Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Check your assumptions, what went wrong?
Steve Blank
MAY 22, 2009
And inviting to the booth/dinner/private demo. General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. Demo’s are the heart of the booth. One of them is a loser.
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