Remove Customer Development Remove Design Remove Distribution Remove Vertical
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e.

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supermac War Story 1: Joining supermac

Steve Blank

They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 123
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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. Further refinement of Product/Market fit could be done locally by using Value Proposition Design. to understand distribution channel landscape, potential partners and rough cost of customer acquisition.

Global 335
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts.

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Going to Trade Shows Like it Matters – Part 2

Steve Blank

Someone from your company has to be designated the official competitive intelligence officer for this show. Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. Theme: Digg 3 Column by WP Designer. One of them is a loser. It isn’t going to be your booth.