Customer Development Design France Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
SEPTEMBER 15, 2008
The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.
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Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
NOVEMBER 7, 2008
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. What is customer development?
Startup Lessons Learned
APRIL 14, 2009
Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. April 15, 2009 4:06 PM Eric said.
Startup Lessons Learned
DECEMBER 14, 2009
I think this concept is necessary in order to answer the truly vexing startup questions, like: “Should startups charge customers money from day one?&# Let’s begin with the four customer currencies. I had a lot of use for this concept back when I worked on game design and virtual worlds. As soon as possible!&#
Startup Lessons Learned
JANUARY 27, 2009
At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? January 28, 2009 1:54 AM startupcfo said.
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