Customer Development Dilution Lean Partner 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
View from Seed
OCTOBER 24, 2019
The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. No good investor would want the founder/CEO of a company to have insufficient ownership by the series A, and every founder I know is sensitive to taking too much dilution.
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David Teten
OCTOBER 1, 2015
At the same time, a direct equity investment (one where the dev shop acquires a share in the company immediately) puts the founders in a potentially uneasy position of having to dilute their company before a product is built. I spoke with Thatcher Bell , Managing Partner, CoVenture. Our model at Casual Corp. Rock Health).
View from Seed
JANUARY 28, 2016
On Wednesday, my partner David wrote about how we’ve been using our office space (and network and other resources) to support pre-seed companies. This is the best time to fundraise because that’s when you are able to command a meaningfully higher valuation for your next round to minimize your own dilution.
Both Sides of the Table
MARCH 11, 2011
Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
maplebutter.com
JANUARY 8, 2013
How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? “How What is the best advice you can give for finding a business partner? Don’t quickly choose any business partner. A few nuggets.
Rob Go
JANUARY 28, 2016
On Wednesday, my partner David wrote about how we’ve been using our office space (and network and other resources) to support pre-seed companies. This is the best time to fundraise because that’s when you are able to command a meaningfully higher valuation for your next round to minimize your own dilution. You can find that here.
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