VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) it would again take weeks or months.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. How can we do split-testing when we have only a pathetically small number of customers ?

San Francisco 154

San Francisco Lean Metrics Design 154