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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why. Lessons Learned.

Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates.

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” It’s not. As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. 

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? They almost always fail for lack of customers.

Creating Startup Success – Customer Development + Business Model Design

Steve Blank

In previous posts I’ve talked about what the combination of Business Model Design, Customer Development and Agile Methodologies mean to startups and intrapreneurs in large companies; it’s the beginning of entrepreneurship as a science with its own rules and methodologies. link]. She posted her notes from the talk here.) link].

B2B Customer Development

Market by Numbers

During Customer Discovery, you are not selling, so you are in a better situation to have “learning conversations&# with prospective customers

Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

For the first 75 years of the 20 th century, when capital for new ventures was scarce, the smartest engineering talent went to corporate R&D labs.

Customer Development Manifesto: The Path of Warriors and Winners.

Steve Blank

This post describes a solution – the  Customer Development Model. This post describes such a model. Written by Chris F. Order Here.

When Hell Froze Over – in the Harvard Business Review

Steve Blank

To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. project. Lessons Learned.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Here’s how.

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

The 9 boxes of the canvas let you visualize all the components needed to turn customer needs/problems into a profitable company. —-.

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

The Business Model Canvas Gets Even Better – Value Proposition Design

Steve Blank

Teaches you how to use Customer Development to test it. Integration with Customer Development and Lean Startup. Buy it.

Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

Hacking for Defense is a new course at Stanford’s Engineering School in the Spring of 2016. Why? . Army, Navy, Air Force, Marines, CIA, NSA.

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

Gore ,  I’ve found two corporate strategy tools developed by other smart people helpful in bridging Lean Startups with Corporate Innovation.

Lean 154

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. Here’s how.

Agile 155

Smart Start for your Startup

VC Cafe

On one hand, it''s never been easier to launch a startup. On the other hand, the chances of success seem to be ever decreasing.

SEM 41

Hacking For Defense In Silicon Valley

Steve Blank

developed a new strategy in the late 1970’s to counter the Warsaw Pact. Lead, follow or get the heck out of the way. In peacetime the U.S.

How To Find the Right Co-Founders?

Steve Blank

And over time every venture capitalist develops their own gut feel for what makes up a great team in their industry. Customer Development

How To Think Like an Entrepreneur: the Inventure Cycle

Steve Blank

Tina is Professor of the Practice at Stanford University School of Engineering, and Executive Director of the  Stanford Technology Ventures Program.

Time For Founders School

Steve Blank

Filed under: Customer Development , Lean LaunchPad , Teaching. Customer Development Lean LaunchPad Teaching

How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

Other than measuring engineering progress, there’s no standard language to communicate progress. Here’s John’s story. But the ‘ah-hah!’

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. Waterfall – The Customer View.

Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

Dino and I kept in touch as he moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster.  What’s Different.

Oregon 145

How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.

The Lean LaunchPad Online

Steve Blank

Experienced entrepreneurs kept finding that no business plan survived first contact with customers. They’ve done an awesome job. Sign up here.

Lean 153

An MVP is not a Cheaper Product, It’s about Smart Learning

Steve Blank

Lean is Not an Engineering Process. Filed under: Customer Development. Customer Development All good.  Great goal.

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Given something tangible, customers were able to start gauging their willingness to use and pay.  Customer Development Lean LaunchPad Teaching

Innovating Municipal Government Culture

Steve Blank

Innovation Leadership – How to develop innovative teams and culture. Customer Development Lean LaunchPad Teaching —-. Today.

Eureka! A New Era for Scientists and Engineers

Steve Blank

Silicon Valley was born  in an era of applied experimentation driven by scientists and engineers. Yet this system isn’t perfect. Until today.

Search versus Execute

Steve Blank

When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 153

Careers Start by Peeling Potatoes

Steve Blank

Wrote technical manuals and taught microprocessor design (to customers who knew more than I did.) KP – Kitchen Patrol. Solutions From Hands On.

Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

You must also understand the value the product provides customers (along with the rest of your business model.). Tiffani Bell. Clay Hebert.

When do I *stop* doing customer interviews and start writing code?

A Smart Bear: Startups and Marketing for Geeks

talked to 30 people before I realized that a certain idea of mine was a crappy idea, and about 40 people before starting WP Engine. business).

Who’s Doing the Learning?

Steve Blank

What if a buyer asks, can you make a custom version of your product? Bettina said, “We want to drive customer demand into our channel.” 

PR 147

Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

During the Cold War with the Soviet Union, science and engineering at both Stanford and U.C. Berkeley were heavily funded to develop Cold War weapon systems. At the same time Berkeley was also developing Cold War weapons systems. We use Customer Development and the Lean LaunchPad to train and accelerate teams U.C.

Sometimes It Pays to be a Jerk

Steve Blank

Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product. 

Vision versus Hallucination – Founders and Pivots

Steve Blank

It was great to watch him embrace the spirit and practice of customer development. Filed under: Customer Development.

Entrepreneurs as Dissidents

Steve Blank

Filed under: Customer Development , Family/Career/Culture. Customer Development Family/Career/CultureThe misfits.