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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

While they both emphasize getting out of the building and taking to customers, they’re not the same. Here’s why. Lessons Learned.

Entrepreneurship as a Science – The Business Model/Customer Development Stack

Steve Blank

Over the last 50 years engineers have moved from building computers out of individual transistors to building with prepackaged logic gates.

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? They almost always fail for lack of customers.

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” It’s not. As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. 

Engineering a Regional Tech Cluster-part 3 of 3 of Bigger in Bend

Steve Blank

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster.  University.

Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

For the first 75 years of the 20 th century, when capital for new ventures was scarce, the smartest engineering talent went to corporate R&D labs.

When Hell Froze Over – in the Harvard Business Review

Steve Blank

To fill this gap I wrote The Four Steps to the Epiphany , a book about the Customer Development process and how it changes the way startups are built.

When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. project. Lessons Learned.

B2B Customer Development

Market by Numbers

During Customer Discovery, you are not selling, so you are in a better situation to have “learning conversations&# with prospective customers

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. Here’s how.

Customer Development Biases

Market by Numbers

I haven’t weighed in on Customer Development thoughts for several hours, so it’s about time. Let’s go through these. 1.

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

The 9 boxes of the canvas let you visualize all the components needed to turn customer needs/problems into a profitable company. —-.

The Business Model Canvas Gets Even Better – Value Proposition Design

Steve Blank

Teaches you how to use Customer Development to test it. Integration with Customer Development and Lean Startup. Buy it.

Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

Hacking for Defense is a new course at Stanford’s Engineering School in the Spring of 2016. Why? . Army, Navy, Air Force, Marines, CIA, NSA.

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

Gore ,  I’ve found two corporate strategy tools developed by other smart people helpful in bridging Lean Startups with Corporate Innovation.

Lean 154

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Repeat, learning whether to iterate, pivot or restart until you have something that customers love. Waterfall Development. Here’s how.

Agile 155

Smart Start for your Startup

VC Cafe

On one hand, it''s never been easier to launch a startup. On the other hand, the chances of success seem to be ever decreasing.

SEM 40

Hacking For Defense In Silicon Valley

Steve Blank

developed a new strategy in the late 1970’s to counter the Warsaw Pact. Lead, follow or get the heck out of the way. In peacetime the U.S.

Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

How To Find the Right Co-Founders?

Steve Blank

And over time every venture capitalist develops their own gut feel for what makes up a great team in their industry. Customer Development

How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

Other than measuring engineering progress, there’s no standard language to communicate progress. Here’s John’s story. But the ‘ah-hah!’

How To Think Like an Entrepreneur: the Inventure Cycle

Steve Blank

Tina is Professor of the Practice at Stanford University School of Engineering, and Executive Director of the  Stanford Technology Ventures Program.

Time For Founders School

Steve Blank

Filed under: Customer Development , Lean LaunchPad , Teaching. Customer Development Lean LaunchPad Teaching

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

For the last 75 years products (both durable goods and software) were built via Waterfall development. Waterfall – The Customer View.

Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

Dino and I kept in touch as he moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster.  What’s Different.

Oregon 145

How to Be Smarter than Your Investors – Continuous Customer Discovery

Steve Blank

Teams that build continuous customer discovery into their DNA will become smarter than their investors, and build more successful companies.

The Lean LaunchPad Online

Steve Blank

Experienced entrepreneurs kept finding that no business plan survived first contact with customers. They’ve done an awesome job. Sign up here.

Lean 155

An MVP is not a Cheaper Product, It’s about Smart Learning

Steve Blank

Lean is Not an Engineering Process. Filed under: Customer Development. Customer Development All good.  Great goal.

Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

Given something tangible, customers were able to start gauging their willingness to use and pay.  Customer Development Lean LaunchPad Teaching

Eureka! A New Era for Scientists and Engineers

Steve Blank

Silicon Valley was born  in an era of applied experimentation driven by scientists and engineers. Yet this system isn’t perfect. Until today.

Innovating Municipal Government Culture

Steve Blank

Innovation Leadership – How to develop innovative teams and culture. Customer Development Lean LaunchPad Teaching —-. Today.

When do I *stop* doing customer interviews and start writing code?

A Smart Bear: Startups and Marketing for Geeks

talked to 30 people before I realized that a certain idea of mine was a crappy idea, and about 40 people before starting WP Engine. business).

Doubling Down On a Good Thing: The National Science Foundation’s I-Corps Lite

Steve Blank

By focusing on hypothesis testing, the Lean LaunchPad had actually developed something akin to the scientific method for entrepreneurship.

SBIR 111

Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

You must also understand the value the product provides customers (along with the rest of your business model.). Tiffani Bell. Clay Hebert.

Search versus Execute

Steve Blank

When does a new venture focus on customer development and business models ? And when do business planning and execution come into play?

Search 155

Sometimes It Pays to be a Jerk

Steve Blank

Our Lean LaunchPad class requires student teams to get out of the building and talk to 10-15 customers a week while they’re building the product. 

Careers Start by Peeling Potatoes

Steve Blank

Wrote technical manuals and taught microprocessor design (to customers who knew more than I did.) KP – Kitchen Patrol. Solutions From Hands On.

Who’s Doing the Learning?

Steve Blank

What if a buyer asks, can you make a custom version of your product? Bettina said, “We want to drive customer demand into our channel.” 

PR 148

Vision versus Hallucination – Founders and Pivots

Steve Blank

It was great to watch him embrace the spirit and practice of customer development. Filed under: Customer Development.

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

First of all, most of your customers don’t know or care who any of these venture firms are. For customers t he venture firm brands don’t matter. Andy continued to work with Steve for several years and has developed marketing, branding and communication strategies for game-changing technologies and companies ever since.