Remove Customer Development Remove Download Remove Engineer Remove PR
article thumbnail

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. We then set out to build these features as quickly as we could. Back then it seemed foreign.

Customer 280
article thumbnail

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

Listen to my full interviews with Chris and Andy by downloading them from SoundCloud here and here. And download any of the past shows here.). — Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. Filed under: Customer Development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Your most powerful growth engine is your existing customer. At first, Livengood and his team tried traditional pdf customer success stories on the corporate website. That provided relevant content from Intel’s most credible sources, which resulted in more engagement and downloads, but the results were still uninspiring.

Customer 154
article thumbnail

Entrepreneurs are Everywhere Show No. 41: Chris Schroeder and Andy Cunningham

Steve Blank

Listen to my full interviews with Chris and Andy by downloading them from SoundCloud here and here. And download any of the past shows here.). — Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. Filed under: Customer Development.

article thumbnail

Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. Do you want them to download a demo, schedule a sales call, visit a physical store location or a website, download an app, click for more information, give you their email address, etc.? they’ll win.).

Marketing 310
article thumbnail

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo (and a call for he.

article thumbnail

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.