Steve Blank

JULY 13, 2009

Which at this stage of the company was marketing and financing. To a Hammer Everything Looks Like a Nail In hindsight my failure was that I executed to my strength – telling a compelling story – without actually listening to customer feedback. It wasn’t that I didn’t know how to listen to customers.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

Silicon Valley 129

Silicon Valley RSS California Customer Development 129

Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. Also, make a bullet list of the marketing activities that will drive customers to your door.

Software Review 74

Software Review Software Delaware Forecast 74

This is going to be BIG.

SEPTEMBER 21, 2010

It’s the kind of thing you can repeat in an elevator, simple to understand , universally applicable , and, most importantly, doesn’t burden your tech team with a lot of custom development. Also, business development meetings can be valuable for the information they give you over and above getting the actual deal done.

Early Stage 120

Early Stage Developer Technical Review Widget 120

Steve Blank

AUGUST 27, 2009

Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. We had no clue what our market was when we first started. None of mine did.)

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

Steve Blank

MAY 21, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) Before you go to a trade show sales and marketing need to agree to measurable goals. You should be brainstorming messages with current and potential customers.

Silicon Valley 185

Silicon Valley RSS California Customer Development 185

Steve Blank

MAY 4, 2009

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. It became clear to me that the mission of marketing in most companies has to be to support sales.

Silicon Valley 127

Silicon Valley RSS Non-Compete California 127

Startup Lessons Learned

APRIL 17, 2010

Three premier early-stage venture investors have joined forces to sponsor the event: Baseline , Floodgate , and First Round Capital. Three premier early-stage venture investors have joined forces to sponsor the event: Baseline , Floodgate , and First Round Capital.

San Francisco 107

San Francisco Romania Cleveland South Africa 107

Steve Blank

JUNE 22, 2009

However, no markets last forever. Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. on June 24, 2009 at 4:31 pm Said: [.]

Silicon Valley 169

Silicon Valley RSS California Agile 169

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. Ill mention one last thing about knowing what channels of communication your customers engage with.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

FEBRUARY 24, 2009

I liked the flattering Venture Hacks commentary so much Ill just quote it: Many founders believe that early stage startups are endeavors of execution. The customer is known, the product is known, and all we have to do is act. He believes that many early stage startups are labors of learning.

Lean 74

Lean San Francisco Continuous Deployment DC 74

techcrunch.com

OCTOBER 23, 2010

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. Not everybody can, especially if they need to run with the idea to get to market. By now it is useless except bragging rights as traction and market disruption have been lost.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

JULY 9, 2009

We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Instead, lets focus on building companies that matter , on creating real value for customers, and learning.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94