A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
Maybe you worked there or a co-founder or investor has some juice). Don’t tell me “they need to see a working product before they’ll have a chat” or any other typical, lame excuse engineers (including me!) make for not putting customer development before writing code. You’re just stalling.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
(from his blog post ) …some civil engineers think the world of project management in their field is ripe for revolution, but do I know enough of them? I talked to 30 people before I realized that a certain idea of mine was a crappy idea, and about 40 people before starting WP Engine. How many should I talk to?
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A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
As a good student of startup theory, especially modern theories of customer development, this time I was methodical and purposeful. A year after leaving Smart Bear, having talked with dozens of startup founders about their marketing woes, I realized 100% of them needed the marketing-measurement engine I built at Smart Bear.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. They have many, many man-years of development and customer development in them. Jason: Yeah. Edwin: Right.
A Smart Bear: Startups and Marketing for Geeks
JULY 2, 2013
Another thing they have in common: I find most high-tech startup founders are software engineers enamored with the idea of waking late, sidling up to a coffeeshop table, pecking away at an IDE, getting into the zone for hours at a stretch, and doing what they love – coding something of their own invention.
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