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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# At the time this was a pretty controversial decision. Context here.)

Engineer 198
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Startup Suicide – Rewriting the Code

Steve Blank

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Another way to learn more about who’s speaking is to sort the conference program by category and find people addressing specific topics. He was a very early employee of Facebook , and engineering director there through the moment it blew up. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.

Lean 165
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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We were going to be guessing.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. Instead, they find options and can communicate them to everyone in the company. Find the 80/20 - this was my favorite part of the job.

CTO 168
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Lessons Learned: The hacker's lament

Startup Lessons Learned

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. Its common to find a hacker at the heart of almost any successful technology company. Suffice to say, most of the hackers Ive known have been men. Just change it.