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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# At the time this was a pretty controversial decision. Context here.)

Engineer 198
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Startup Suicide – Rewriting the Code

Steve Blank

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We were going to be guessing.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)

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Women 2.0 » FounderDating: How I Found My Co-Founder

www.women2.org

Published on: July 13, 2011 Posted By Angie Tags: Elizabeth Knopf , Finding A Co-Founder , FounderDating , Sorced , Technical Co-Founder , Tips & Tricks. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development.