Customer Development Engineer Public Relations Vertical 
Steve Blank
NOVEMBER 2, 2009
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. I hope this thinking already sounds inane to you. What plan says that?
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Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. It didn’t take more.
Steve Blank
MARCH 19, 2009
If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Within these applications how did our customers spend their day? The obvious one’s were who were they?
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
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