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Driving Corporate Innovation: Design Thinking vs. Customer Development

Steve Blank

Startups are not smaller versions of large companies, but interestingly we see that companies are not larger versions of startups. Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products. .

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Most Efficient Ways Of Successfully Promoting Your StartUp

The Startup Magazine

When you have a startup, time and money are always at a premium. This blog post will discuss some of the most effective methods of promoting your startup. It will also offer tips on how to make the most of your marketing budgeting and successfully promote your startup. Develop a Strong Online Presence. All the best!

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Can this methodology be used for startups that are not exclusively about software?

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.

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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. It reminded me of the differences in Customer Discovery between a scalable startup and a big company.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

It was not only my secret weapon in thinking about new startup strategies, it also gave me a view of the management issues my customers were dealing with. As much as I loved the magazine, there was little in it for startups (or new divisions in established companies) searching for a business model.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Startups are the search to find order in chaos. At a board meeting last week I watched as the young startup CEO delivered bad news. Each sale requires us to handhold the customer and takes way too long to close. The Search for the Business Model. Steve Blank. Our current plan isn’t working.