The End Of Marketing As We Know It
YoungUpstarts
OCTOBER 24, 2012
A pair of wake-up-call studies by the Fournaise Marketing Group in London in 2011 and 2012 found that more than 70 percent of CEOs think that their chief marketing officers lack business credibility, lack the ability to generate acceptable growth, and lack the ability to explain how their programs will lead to increased business.
Let's personalize your content