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The End Of Marketing As We Know It

YoungUpstarts

A pair of wake-up-call studies by the Fournaise Marketing Group in London in 2011 and 2012 found that more than 70 percent of CEOs think that their chief marketing officers lack business credibility, lack the ability to generate acceptable growth, and lack the ability to explain how their programs will lead to increased business.

Marketing 234
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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

What will be covered in the full-day program? Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? For now, Id like to ask a favor.

Lean 60
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The Lean Startup Bundle

Startup Lessons Learned

It is the ultimate product development get-started guide to Lean Startup. Also included is the incredible Venture Hacks Bible, which is worth the price of admission on its own, and The Entrepreneurs Guide to Customer Development (which I previously reviewed here). And theres so much more. And theres so much more.

Lean 153
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Apple’s new product process is a long checklist

The Equity Kicker

This is a quote from Leander Kahney’s recently published book on Apple design chief Jony Ive: “In the world according to Steve Jobs, the ANPP would rapidly evolve into a well-defined process for bringing new products to market by laying out in extreme detail every stage of product development.

Product 84
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Guide to Finding a Technical Co-Founder | Vinicius Vacanti

viniciusvacanti.com

I do believe the only reason the developers were willing to work for some equity is because they became friends with us at Hackers and Founders, so that part worked. In a way it did this, but the opportunities didn't really come until nearly 3 months into the program. Learning programming is hard to do alone.

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John Doerr's 10 lean startup tips

Startup Lessons Learned

Offer equity instead of cash. Voluntary salary reduction program. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Selling is an honorable profession. Everyone from the receptionist to engineers is selling. Not just about expenses, about increasing revenue. Amazon PostRank

Lean 121
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Why diversity matters (the meritocracy business)

Startup Lessons Learned

There’s been a lot of hand-wringing about gender equity in the high-tech and entrepreneurship worlds lately. I have personally taught many “non-technical&# people to program – graphic designers, QA folks, even artists and animators. This is a good thing. (I We have a lot of introspection to do. This is a good thing.