Convergent Technologies: War Story 1 – Selling with Sports Scores.
Steve Blank
JUNE 25, 2009
We shook hands with the customers, but instead of launching into a product pitch (or better, letting me launch into the pitch) he started asking how their families were. He even remembered the names of their wives and kids and some details about schools or events. (I I had just watched a master of the consultative sale.
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