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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean 120
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Some products have relatively obvious monetization mechanisms, and the real risks are in customer adoption. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167
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Pivot, don't jump to a new vision

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, June 22, 2009 Pivot, dont jump to a new vision In a lean startup , instead of being organized around traditional functional departments, we use a cross-functional problem team and solution team. Each has its own iterative process: customer development and agile development respectively.

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A Path to the Minimum Viable Product

Steve Blank

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). In other words, you prove retention.

Product 436
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What I Learned from 500 Educators – Build Back Better Summit – Results

Steve Blank

With the theme “Build Back Better” Jerry Engel , Pete Newell , Steve Weinstein and I co-hosted nearly 500 Lean Educators from 63 countries and 235 universities online for a three-hour session to share what we’ve learned about educators on how we can help our communities rebound, adjust, and recover. — Background.

Lean 399
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A new model for understanding the stages of a startup

The Startup Toolkit

This is where all those sneaky lean startup MVPs (pre-orders, concierge service, wizard of oz, etc) are worth their weight in gold. Growth is acquisition plus retention. Acquisition and retention tend to be inseparable from the product. Nothing needs to be repeatable, nothing needs to be scalable.

Startup 55