Steve Blank

SEPTEMBER 5, 2013

Over the last three years our Lean LaunchPad / NSF Innovation Corps classes have been teaching hundreds of entrepreneurial teams a year how to build their startups by getting out of the building and testing their hypotheses behind their business model. Filed under: Customer Development , Lean LaunchPad , Teaching.

Lean 315

Lean Customer Development Sales Cycle Business Model 315

Startup Lessons Learned

APRIL 14, 2009

(For more on how this plays into the process of scaling up, see the Customer Creation stage of the customer development model.) But in the meantime, by iterating on their product with customers, they have a chance to get there on their own. Labels: agile , customer development 15comments: Scott Shapiro said.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). Write your USP with these frameworks.

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

NOVEMBER 5, 2020

These days, many agencies start as a lean operation. Inversely, if you’re using the agency model to fund another startup or product, you should probably keep things lean. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Why—or why not—pivot your agency service offering?

PR 120

PR B2B Lean Audience 120