Steve Blank

AUGUST 31, 2009

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. —– Part 2 of the Customer Development Manifesto to follow. related recent reading: The Customer Development Manifesto: Reasons for the Revolution, The Customer Development [.]

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Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. It was fun watching it happen.

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Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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ConversionXL

NOVEMBER 5, 2020

Choose to expand vertically or horizontally. A dramatic example of this is a software development agency offering UX and UI services. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. There’s plenty of pie to go around. As a solo-founder at the time, that was huge.

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