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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Everyone in San Francisco? Potential customers such as gamers who like to play specific types of games? For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Step 1: Who’s the Audience(s)?

Marketing 310
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Lessons Learned: Lean hiring tips

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. I want to talk specifics, and when you come right down to it, most technology startups dont have a very interesting cost structure.

Lean 140
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The free software hiring advantage

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, February 11, 2009 The free software hiring advantage This is one of those startup tips Im a little reluctant to share, because its been such a powerful source of competitive advantage in the companies Ive worked with. This approach gives you an edge in hiring. Instead, engage with the project.

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Innovation, Change and the Rest of Your Life

Steve Blank

We’re standing 15 air miles away from the epicenter of technology innovation. I’ve seen the Valley grow from Sunnyvale to Santa Clara to today where it stretches from San Jose to South of Market in San Francisco. In fact, it’s not about any specific new technologies.

Restful 222
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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168