Steve Blank
MARCH 18, 2014
Kauffman launched Founders School - a new education series to help entrepreneurs develop their businesses during the startup stage by highlighting how startups are different from big companies. You’ll learn how to: get to know your customers. get, keep and grow customers. 0:24: What is Customer Development?
Steve Blank
JANUARY 28, 2014
And I’m in good company – also in the series is Noam Wasserman of Harvard teaching Founder’s Dilemmas , Craig Wortmann University of Chicago covering Entrepreneurial Selling , Peter McDermott helping understand Intellectual Property , and Nathan Gold offering how to give Powerful Presentations.
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Steve Blank
DECEMBER 7, 2009
Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. More on this in the next post.
Hearpreneur
JULY 30, 2016
The short answer was no and whilst many of the businesses present had a large technology component to their company, with custom developed software etc they could not present themselves as a tech company. I would also like to see our creative intellectual property better protected. 13 – Pick a Specialty.
Steve Blank
MARCH 25, 2011
Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. What was cool was they recorded their interviews and posted them as YouTube videos. Syllabus is here.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
Steve Blank
MAY 26, 2009
Intellectual Property At the next class I said, “You all ought to get out and start talking to customers on day one, and get early feedback on your idea. You don’t need to worry about any Intellectual Property (IP) issues. Just get out of the building.” What is it that’s unique about the market I’m in?
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