Remove Customer Development Remove Lead Generation Remove Management Remove Security
article thumbnail

10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Also known as General Counsel, this position is an expensive one to fill and maintain.

CTO Hire 252
article thumbnail

10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Also known as General Counsel, this position is an expensive one to fill and maintain.

CTO Hire 244
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 C-Level Positions That Are Red Flags For Funding

Gust

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Also known as General Counsel, this position is an expensive one to fill and maintain.

CTO Hire 171
article thumbnail

Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Also known as General Counsel, this position is an expensive one to fill and maintain.

CTO Hire 227
article thumbnail

Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

He adds: “All that you have to do is exceed your customers’ expectations, not by a huge margin, but just enough so that they’re pleasantly surprised. When you hit that point, there’s a multiplier effect to the investment you make to secure the customer. That’s where word-of-mouth advertising begins.

Customer 170
article thumbnail

3 Steps To “Activate” Visitors and Convert Them To Subscribers, Leads & Customers

ConversionXL

Adding to what Daniel is saying in the image above, the tone and voice of your typeface should ultimately reflect what you’ve learned about your customers through your customer development interviews or feedback loops. Have you managed to create a want and/or need that you and only can help me fulfill? So far so good.

Greece 107
article thumbnail

The 3 Step Approach To Successful Customer Activation

ConversionXL

Adding to what Daniel is saying in the image above, the tone and voice of your typeface should ultimately reflect what you’ve learned about your customers through your customer development interviews or feedback loops. Have you managed to create a want and/or need that you and only can help me fulfill? So far so good.

Greece 98