YoungUpstarts
APRIL 21, 2013
Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
YoungUpstarts
NOVEMBER 28, 2011
Customer development - along with acquisition and retention – is one of the primary firm activities that drive customer value. It describes the tactics that a firm employs to create the maximum value for its existing customers over the lifetime of their relationship. But this pattern is far from universal.
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