Customer Development Partner Revenue Software Development 
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Was the sales revenue model based on actually testing the hypotheses outside the building? Or at times an even more honest answer, “My senior partners say this is the only way to do it.”
Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.
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Steve Blank
SEPTEMBER 16, 2014
Activities define the unique expertise your company needs to deliver the value proposition, customers, channels, customer relationships and/or revenue. (If For example, if you’re building a mobile app, then the key activities are: app software development, user interface design and demand creation skills.
David Teten
OCTOBER 1, 2015
Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. mentor VCs, e.g., most VCs. Rock Health).
Steve Blank
JANUARY 2, 2014
Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 7: Revenue Streams in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health. Here’s their 2 minute video summary.
Both Sides of the Table
NOVEMBER 3, 2009
That died with waterfall software development. I’m not even talking about your 12-page Powerpoint presentation that you need to raise venture capital or to talk with potential biz dev partners. Let’s take your revenue line. Ditto for enterprise software companies. Or lower revenue assumptions.
Steve Blank
MAY 6, 2015
Version 1 was built without customer feedback, and before version 1 was complete work had already started on version 2 so it took till version 3 before the customer was really heard (e.g. Best practices in software development started to move to agile development in the early 2000’s. Microsoft Windows 3.0).
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