Customer Development PR Salary Stock Options 
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
They have many, many man-years of development and customer development in them. You may call it employee number one with a really low salary and really generous stock options and as the company grows, you’ll fix their salary. Edwin: There are a million others. It doesn’t have to be that.
techcrunch.com
OCTOBER 23, 2010
Not ‘maybe’ not ‘if this makes $’ not even ‘when we make $ – see how many companies went bust with all the codeheads accepting part ownership or ‘options’ but cash in the hand. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.
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