Remove Customer Development Remove PR Remove Salary Remove Stock Options
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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

They have many, many man-years of development and customer development in them. You may call it employee number one with a really low salary and really generous stock options and as the company grows, you’ll fix their salary. Edwin: There are a million others. It doesn’t have to be that.

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From Nothing To Something. How To Get There.

techcrunch.com

Not ‘maybe’ not ‘if this makes $’ not even ‘when we make $ – see how many companies went bust with all the codeheads accepting part ownership or ‘options’ but cash in the hand. So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.