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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.)

Engineer 198
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Startup Suicide – Rewriting the Code

Steve Blank

The benefits of customer and agile development and minimum features set are continuous customer feedback, rapid iteration and little wasted code. But over time if developers aren’t careful, code written to find early customers can become unwieldy, difficult to maintain and incapable of scaling.

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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Another way to learn more about who’s speaking is to sort the conference program by category and find people addressing specific topics. He was a very early employee of Facebook , and engineering director there through the moment it blew up. Now he’s VP of engineering at Dropbox , where he’s seeing similar growth.

Lean 165
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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We were going to be guessing.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Thats an important job, for sure, and Ive been called upon to do it from time to time.

CTO 168
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Lessons Learned: The hacker's lament

Startup Lessons Learned

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. Its common to find a hacker at the heart of almost any successful technology company. Suffice to say, most of the hackers Ive known have been men. Just change it.