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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

Investors want to hear about customers with money who have a painful problem that you can solve now. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. What are your forecasts for revenue, expenses and cash flow?

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8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology.

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These 10 Key Elements Make a Business Plan Fundable

Startup Professionals Musings

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics. Solution and benefits.

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Investors Expect Ten Essentials in a Business Plan

Startup Professionals Musings

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics. Solution and benefits.

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These 10 Key Elements Make a Business Plan Fundable

Gust

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics. Solution and benefits.

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Ten Tips for an Investment-Grade Business Plan

Startup Professionals Musings

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Financial forecast and metrics. Solution and benefits.

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Missed Expectations and The Eighty Percent Acquisition Rule

Berkonomics

[Email readers, continue here…] As we move down the chain of experienced buyers, the problems of underestimation of capital, customers who drifted away from the acquired company, key employees who found the new enterprise a culture too different to endure and left, and other difficult-to-plan-for events overwhelm the majority of acquired companies, (..)